Remember, we ‘stage’ our homes for ease of traffic flow — we ‘stage’ our retail locations to impede traffic flow. But do it gently. A wall tells humans to stop – its like a red light or a big hand. A curved wall, or big plant, art, an interesting display, great informative signage just slows down your business guests so they can fully experience what you’ve created for them.0
Small Business Marketing Advice in Bite-Sized Pieces
Two guarantee’s in starting a small business: it won’t be easy and it will be time consuming. Minute to Spin It takes both into account.
There are so many elements that go into running a small business (including a lot of heart and soul) and few in your life will understand the barrage of thoughts and questions constantly running through your mind: Is the local newspaper a good place to advertise? Who should I be targeting? Is it time to expand? And if you’re just starting up: What name should I go with? Should I use Facebook? Do I need a logo?
Well, in keeping with our Twitterfied world of short tweets of info, we have developed Minute to Spin It ~ :60 second snips to get your business moving in the right direction. Fun, casual, personable, real and FAST!
We’ll cover topics like marketing, advertising, headline writing, demographics, logo’s, customer service, demographics, psychographics, customer profiles, legal structures of business, ups and downs of partnerships, mompreneurs/seniorpreneurs (mom’s and seniors starting at home businesses), big trends in small business, setting up a home office, sales, avoiding a slump, web content, social media, Facebook pages, persuasive writing, merchandising, networking, running a successful event, cross promoting, trade shows, signage, graphic design, home based challenges, products, pricing, place, promotion (the marketing mix), hiring, curb appeal, business to business selling etc etc.
Subscribing is the best way to be only a Minute to Spin It away from keeping your business heading in the right direction. And subscribing lets you send in your own questions so they can be specifically addressed.
More About Business ran in the Trentonian regularly from about 2007 forward.
“Do we get to keep the make-up artists?” asks Melanie Harder, a local curler and a hired extra for last weeks’ Canadian Curling Associations national commercial shoot. The high scale production was shot on location at the Trenton Curling Club (TCC).
The commercial, planned to air on TSN during this seasons national curling broadcasts, was produced by Josh Johnston and Kyle Geerkens, partners in Toronto-based production company SwitchFrame Media. Josh and Kyle, both 27, grew up in this area so were quick to approach the TCC with the opportunity to be the home ice for this 30+ cast and crew project.
Every time you watch the 30 sec advertisement featuring our brightly coloured rings during commercial breaks of Championship curling this season, you’ll know Trenton is being showcased coast to coast.
“I wasn’t expecting such an elaborate set up. It was really impressive.” said Kerry McCue, a TCC curler. Kerry and Melanie, plus local rock throwers Erin Cloutier, Allison Besnard, Justin Johnston, Saoirse Graham and Kate Tepylo, were all hired extra’s working alongside a professional cast and crew being directed by Josh and Kyle.
When asked if he was enjoying his acting debut, Saoirse Graham said “Josh was my Skip when we were in Junior curling. I’m used to him calling the shots.”
The Trenton Curling Club has long been known for great ice, courtesy of our ice technician, Neil Harder, but shooting in a curling rink does present its challenges.
“With our lighting system throwing off intense heat, we needed Neil to maintain a low enough temperature to keep the ice hard and not create puddles. It was a lot colder than normal curling conditions but everything ran really smoothly. All these details are worked out in pre-production, well ahead of shooting.” said Johnston.
Geerkens added “We have a skilled team of people who know what they’re doing.”
Both Josh and Kyle are Ryerson University grads who have built a great company and impressive portfolio (www.switchframemedia.com).
Dearbhla Trainor, a Toronto actress shooting here on location, loved the curling and learning the winter sports lingo, and suggested “It’s ‘harder’ than I thought.”
Truth is, your teams Skip might call for ‘harder’ sweeping, but the game is actually easy to learn.
SwitchFrame’s objective was to create a commercial that promoted club level curling in communities across the country. This project joined another initiative by the CCA to freshen up the face of curling — the launch of the hilarious and wacky www.startcurling.ca website. Check it out and enter their “Hurry Hard” video contest for some great prizes.
If commercial acting isn’t your calling but you think curling might be, the TCC is still welcoming brand new curlers this season. They offer step by step introduction to the sport in a fun atmosphere.
After all, curling is known as ‘the social sport’ that includes sitting down with the opposing team after the match and congratulating shots made and game changing ends.
As they now say out on the ice: “That’s a wrap!”
Special to the Trentonian0
I recently had someone hand me a funny ad he had clipped out of a newspaper he picked up on vacation (I am single-handedly responsible for consumers new interest in advertising).
It was for a product made of natural ingredients that would aid in ‘cleaning out your system’.
The product was called “Crapola” — of course, with a main ingredient being granOLA, that ‘softens’ the potentially crudeness perceived.
The slogan (remember that is not the same as a positioning statement) reads
“We made even weird people regular”
That’s what you get when you hire a writer – an ability to use language that sticks!0
You can’t sidestep it. Market research is a pain for everyone. But if you want to be in business, it doesn’t all get to be champagne and caviar. Well, unless you did your proper due diligence — your market research — and found the niche market for your product or service that made you rich.
Sorry, campers. I can spot a ‘because I said so’ business a mile away. Market research helps you find out how to give the people what THEY want and that’s how you survive and thrive!0