You can’t sidestep it. Market research is a pain for everyone. But if you want to be in business, it doesn’t all get to be champagne and caviar. Well, unless you did your proper due diligence — your market research — and found the niche market for your product or service that made you rich.
Sorry, campers. I can spot a ‘because I said so’ business a mile away. Market research helps you find out how to give the people what THEY want and that’s how you survive and thrive!0