‘Marketing’ is the whole enchilada – advertising, store signs, uniforms, customer services, products stocked — everything that makes up the parts and bits of your business that tell your business story.
And colour is your friend if you are in retail or have a direct customer experience. Restaurant designed for long lingering meals — low key lighting and soft colours that melt together – its relaxing. Are you a high energy restaurant? Reds, hard contrasts that jolt the system. Are you a creative environment — lose the straight lines and monotones and go bright colours that go together but boost each other — use colour to open up the imagination and provoke creativity!
Head to magazines for ideas. Let the professionals help you design your space (without having to pay their bill).0