I recently had someone hand me a funny ad he had clipped out of a newspaper he picked up on vacation (I am single-handedly responsible for consumers new interest in advertising).
It was for a product made of natural ingredients that would aid in ‘cleaning out your system’.
The product was called “Crapola” — of course, with a main ingredient being granOLA, that ‘softens’ the potential crudeness perceived.
The slogan (remember that is not the same as a positioning statement) reads
“We made even weird people regular”
That’s what you get when you hire a writer – an ability to use language that sticks!0