Stats, Reports & Numbers –
You’re starting out but civilization and your industry aren’t. Market Research is your best friend.
Business Design – You are the stage manager putting on the show and your success will hedge on planning, preparation and attention to detail.
Don’t be a ‘Me, too’ – Find a niche product, service style, image or philosophy. Be a great ‘you’, not a boring, so-so ‘them’.
Here, Kitty Kitty – The only job of advertising is to create curiosity and encourage inquiry which is a personal selling opportunity.
And I Quote – If you aren’t closing sales, change your pitch. Dr. Phil-ism is true: keep doing the same thing and you’ll keep getting the same results!
The customer is always right! – Are they? No. But they think they are and bad news travels faster than good. Be nice. Right fighters have failing businesses.